this concept was developed for a client in china for the development of variably sized pop-up store within their many branches. the idea for the generation of uniformly sized modular components became the obvious choice, allowing for a deployment of “packages” of any combination of units as per the requirements of each space. here, a rounded square frame allows for a multitude of functions, from shelving to vending machines to empty archways (possibility for panoramic or audio advertisement?).
the benefits of this system lies mainly in the possibility of the configuration. properly aligned, these may act to guide a customer through and around the installation, generating a captivating shopping experience (video to be uploaded soon). Moreover, large surface areas (red) on the back of each unit may act as prominent displays for advertisers.
wonder if i’ll see this developed….
+ concept design
+ sketchup